The Video Game Console Market - 891 Words

Many of those within the gaming community consider the Xbox One as the superior all-in-one entertainment system in the current video game console market. IGN in their Xbox One review says, â€Å"If you’re the kind of person who loves games, loves to gorge on media in many different forms, and enjoys getting at all of it in one place, this is the console for you.† While the PlayStation 4 has a slight edge in graphics and resolution, the Xbox One more than makes up for this with a better online gaming experience, the ability to multi-task between multiple apps, voice/message chat, gaming, and a streamlined, user-friendly interface that includes a snapping feature to view two different applications at once. Figure 2 Xbox One game running with Skype open to the side using the Snap feature by Charles Gantt The official Xbox site, reputable game review/news sites, and overall consumer feedback supports the research for this report. However, a common occurrence within the video game community that affects even the most reputable game review/news sites and consumer feedback is review bias. However, looking at the hard evidence and gathering information from multiple sources can easily mitigate review bias. EVIDENCE Brand recognition Making its debut on November 15, 2001, Xbox is the youngest video game console brand currently on the market, sixteen years younger than the Nintendo brand and seven years younger than the PlayStation brand. The original Xbox came onto the sceneShow MoreRelatedAnalysis Of The Video Game Console Market Essay1891 Words   |  8 PagesFive Forces Analysis Threat of New Entry When it comes to entering the video game console market there are a lot of costs that are incurred. This limits the amount of competition that is coming in from an outside source. Microsoft spent over 100 million dollars on research and development alone for the Xbox one controller (Ron, 2013). This is a huge cost that new companies usually cannot absorb when first starting out. There is also a huge cost difference from new producers and long standingRead MoreEssay on Week 5 â€Å"Case Analysis: Video Game Console Industry in 2012†1266 Words   |  6 PagesWeek 5 â€Å"Case Analysis: Video Game Console Industry in 2012† Grantham University BA490 Business Policy and Strategy Case Analysis: Video Game Console Industry in 2012 Page 1 Executive Summary The video game console industry is a very competitive segment. This segment requires a keen eye on product development as well as strategic product marketing and a rather large logistics arm to ensure rapid distribution to targeted areas. Video game industry in the US, whichRead MoreThe Video Game Video Games1427 Words   |  6 PagesThe first video games appeared in the 1960s.[1] They were played on massive computers connected to vector displays, not analog televisions. Ralph H. Baer conceived the idea of a home video game in 1951. In the late 1960s, while working for Sanders Associates, Baer created a series of video game console designs. One of these designs, which gained the nickname of the 1966 Brown Box, featured changeable game modes and was demonstrated to several TV manufacturers, ultimately leading to an agreementRead MoreVideo Games : Video Game Console1393 Words   |  6 PagesAlthough the first video games appeared in the 1950s,[1] they were played on massive computer s connected to vector displays, not analog televisions. Ralph H. Baer conceived the idea of a home video game in 1951. In the late 1960s while working for Sanders Associates he created a series of video game console designs. 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It includes video game consoles, game software, handheldRead MoreVideo Game Industry Overview1431 Words   |  6 Pages Video Game Industry Overview John Huddle 25 October 2014 â€Æ' Video Game Industry Overview Video game console industry is tasked with development, publication, manufacture and distribution and sells the electronic devices for games, accessories and software. The number of pixel and image contained determined traditionally gaming devices. The current development brings about 3g polygon imagery that has been pioneered by Silicon graphics institute. The industry is segmented into two differentRead MoreEvolution of Video Games1676 Words   |  7 Pages1. INTRODUCTION: 1. a What is Video Game? Video game is an electronic game seeking human interaction through an engaging user interface that is being fetched by a video device. Traditionally the term video in video game is referred as a raster display device, but it now implies any type of display device [monitors, TV etc] that can produce two or three-dimensional images. 1. b How does it work? The electronic systems used to play video games are referred to as platforms. The most famous platformsRead MorePs3 Business Managment1241 Words   |  5 PagesPlaystation 3 are the top three video game consoles in the U.S. market. In order to become more competitive, and gain a larger share within the video game console market, Sony must make some changes within their marketing mix. In an industry with a value of over $450M and $670M, the U.S. video game console and video game software markets, respectively, are rapidly growing and highly profitable markets. The largest segment of the market (over 56%) for video game consoles are men ages 18-34. These youngRead MoreFive Forces Analysis of the Video Game Industry943 Words   |  4 PagesFive Forces Analysis of the Video Game Industry The video game industry is the economic sector involved with the development, marketing and sale of video and computer games. It includes video game consoles, game software, handheld devices, mobile games and online games. The video gaming industry has been growing exponentially in recent years with Sony, Microsoft and Nintendo competing for the higher profits in the market. This essay will analyze each of the five forces acting on the industry:Read MoreTechnological Environment : Video Game Industry856 Words   |  4 Pagesc. Technological environment Video game industry is one of the so-called creative industries that experiences much disruptive innovation(DeFillippi 2014). Leading console manufacturers like Microsoft, Sony, Nintendo invest significantly in research and development. As a game publisher, Ludimus needs to keep up with console manufactures and be ware of innovations that could affect the industry as a whole. Disruptive innovation is defined as a process that product or service takes root initially in